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One of Harmont & Blaine’s secrets of success is in its logo: a small dachshund dog. The story behind this likeable creature reflects the company’s philosophy and values. Not many people know that the dachshund is a German dog bred for hunting and famed for being an excellent bloodhound; nature has given it a body that’s more comical than efficient, so the dachshund has had to hone its nose and intelligence to prove its worth. The same can be applied to a small business in Naples which was emerging in challenging times, in the second half of the 1980’s. It too, had to hone its nose and intelligence to establish a foothold on an Italian fashion market that was demanding and competitive. This logo, which has international success and recognition, accompanies top-quality, total look casualwear with a young spirit.
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