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In Argentina LA MARTINA is know as national trade marck (marca pais) A state program conduceted by ministry of torurism (Mintur) a state program building strategic actions to promote quality producted offered by country positive values and locally that developed. Thank to this movement the country can find a positions of succes on the word market: Rising export, encourage tourisim and investment with efficenty and spreading it’s best quality culture, traditions in science, in sports. La Martina has become a protagonist at Harvard Business School. The Brand is the subject of a case study of success, where students analysed the argentine family brand than has ampliefied the culture of polo and grown globally in just a few years, with 85 stores, in over 500 countries, presence in more than 100 polo events each year, both as supplier of hi-.tech equipment and as a polo inspired fashion collection, LA MARTINA is a true success story.
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